If I was given the job to promote Saxon I would get in touch with Harmonix and persuade them to do a NWOBHM Guitar Hero game. GH is one of the best games ever (I believe even you xbox
people can now experience the thrill). Just get a shitload of NWOBHM songs in there from Saxon, Priest, early Def Leppard, Diamond Head, Bitches Sin, Demon, Fastway, Jaguar, Mama's Boys...
In fact, take your pick from here NWOBHM
'Course, eighties U.S. metal would have to be included but why not? That's great as well.
The publicity this would give any band would be awesome.
Just a thought.